Platina Kino · 2020
The Simplest Happiness Täjirçilik Animasiýasy
by Yen C Chen
- A' Design Award Platina Baýragy 2020 in Kino
- CLIENT: Fox Movies
- Estimated Number of Design Views: 726,825
- Verification code 9A1D56CE0F · Verify this award
Colors
About The Simplest Happiness Täjirçilik Animasiýasy
Hytaý zodiakynda 2019-njy ýyl doňuz ýylydyr, şonuň üçin Cen C dilimlenen doňuzy dizaýn etdi we bu hytaý dilinde "köp gyzgyn filmlerde" jeza. Bagtly keşpler kanalyň keşbine we kanalyň diňleýjilerine bermek isleýän bagtly duýgularyna laýyk gelýär. Wideo dört film elementiniň jemidir. Oýun edýän çagalar arassa bagty iň gowy görkezip bilerler we tomaşaçylaryň filme tomaşa etmek ýaly duýgularyny başdan geçirerler diýip umyt edýärler.
About the A' Design Award Platina Baýragy
The Simplest Happiness Täjirçilik Animasiýasy A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. The Simplest Happiness Täjirçilik Animasiýasy ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. The Simplest Happiness Täjirçilik Animasiýasy isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.
Press Kit
- Unique Properties
- This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
- Dimensions & Packaging
- video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
- Tags
- Animation, 3d, motion graphics, advertising, movie
- Production Technology
- The project was realized using adobe software and 3d softwares.
- Design Challenge
- The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
- Research
- For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
- Inspiration
- With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
- Project Duration
- Project has been done in Feb 2019 Taiwan.
- Operation Flow
- Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
- Patents
- Copyright © 2019 Yen C
- Image Credits
- Video Credits:Yen C Chen, The simplest happiness, 2019
