Platina Kino · 2023
Portal Beoplay Mahabat Kampaniýasy
- A' Design Award Platina Baýragy 2023 in Kino
- CLIENT: Kutuko Studio SL
- Estimated Number of Design Views: 2,477,997
- Verification code 0B15F76AA8 · Verify this award
Colors
About Portal Beoplay Mahabat Kampaniýasy
Beoplay Portal nauşniklerini tanatmak üçin kampaniýa. Akymçylar önümçiligi wirusa çykarmak üçin paýlaşdylar. Dünýäňizi şekillendirýän “Ses” talaplary boýunça wideo oýun pudagynyň kategoriýalaryna degişli 5 senari döretmeli boldular. Ajaýyp wizual täsir etmekden başga-da, tejribe her çarçuwada gizlenen fetiş obýektleriniň ýerleşişi boýunça bäsleşige çykaryldy. Topar baş gahrymanyň önümi we ony ulanmak tejribesi bolan köp ssenariý dizaýn bilen ýüzbe-ýüz boldy.
About the A' Design Award Platina Baýragy
Portal Beoplay Mahabat Kampaniýasy A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. Portal Beoplay Mahabat Kampaniýasy ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. Portal Beoplay Mahabat Kampaniýasy isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.
Press Kit
- Unique Properties
- Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame. - Dimensions & Packaging
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Tags
- 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
- Production Technology
- Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
- Design Challenge
- The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
- Research
- The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
- Inspiration
- Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
- Project Duration
- The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
- Operation Flow
- The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Patents
- Kutuko Studio SL
- Image Credits
- Boutique Visual Kutuko Studio, Beoplay Portal, 2022
