Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet by Karen Cuthbert

Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2021

Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #103697

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Colors

The Design

About Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet

Wolffstrunk – hususy arak zawodynda öndürilýän miweli şnaps we miweli likýorlar markasy üçin döredilen korporatiw şahsyýetdir. Wizual şahsyýeti grafiki sadalyk we takyklyk häsiýetlendirýär. Möjegiň ýönekeýleşdirilen şekili korporatiw dizaýn ulgamynyň dizaýn belgisi bolup hyzmat edýär we bu şekile damjanyň stilleşdirilen görnüşi goşulýar. Hereketlenýän kelle belgä degişme häsiýetini berýär hem-de dinamik ýerleşdirişlere mümkinçilik döredýär. Ulgama birleşdirilen belgi, işewürlik resminamalary, çüýşe etiketleri, plakatlar, açyk hatlar, marka kitaby we gysga web-saýt animasiýasy girýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020