Woonwaard Korporatiw Şahsyýet by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award Altyn Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
AltynGrafika· 2021
Woonwaard Korporatiw Şahsyýet
Client: REBRANDT® — Dutch Masters in Rebranding
A' Design Award Altyn Baýragy Winner in Grafika Category
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- Verified Award Winner
- Verify Award Status for #103738
The Design
About Woonwaard Korporatiw Şahsyýet
Woonwaard — Niderlandlaryň iň uly ýaşaýyş jaý birleşikleriniň biri üçin döredilen korporatiw şahsyýetdir. Bu şahsyýet döwrebap, şol bir wagtda-da agras bolup, asudalygy we rahatlygy beýan edýär. Dizaýn kärendeçileriň dürlüligini we kärendäniň oňyn taraplaryny görkezýär. Her bir ulanyş üçin dürli kompozisiýalarda we reňklerde 250-den gowrak tegelekden ybarat esasy dizaýndan alnan özboluşly tegelekler toplumy berilýär. Çap edilen materiallarda alty Pantone reňki we gara reňk ulanylan FSC şahadatnamaly kagyz ulanylýar. Sanly ulanyşlar kagyzyň sarp edilişini azaldýar.
The Recognition
About the A' Design Award Altyn Baýragy
Woonwaard Korporatiw Şahsyýet A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Woonwaard Korporatiw Şahsyýet deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Woonwaard Korporatiw Şahsyýet güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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