Statice Statice Markasynyň Wizual Şahsyýet Dizaýny by Jia Cheng

Statice Statice Markasynyň Wizual Şahsyýet Dizaýny by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Statice Statice Markasynyň Wizual Şahsyýet Dizaýny

by Jia Cheng

Client: Statice GmbH

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #105916

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Colors

The Design

About Statice Statice Markasynyň Wizual Şahsyýet Dizaýny

Statice, Berlinde ýerleşýän bir kompaniýa bolup, gizlinlige laýyk tehnologiýalary ösdürmek üçin maglumatlary anonimleşdirmek çözgüdini hödürleýär. Bu taslamada dinamiki dizaýn we açyk reňkler täsirli wizual şahsyýet ulgamyny berdi. Iki D (asyl maglumatlary sintetiki maglumatlara) öwürmek peýdaly we üýtgeşik wizual aýratynlyklara alyp barýan S brend adyny emele getirýär. Diňe statisden (Deňiz lavandalary) däl-de, eýsem reňk markanyň şahsyýetini gönüden-göni görkezýär we ynam döredýär, marka keşbini hasam aýdyňlaşdyrýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Statice Statice Markasynyň Wizual Şahsyýet Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Statice Statice Markasynyň Wizual Şahsyýet Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Statice Statice Markasynyň Wizual Şahsyýet Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.