Town Longquan Tower Liquor Gaplamak by Jin Tao He

Town Longquan Tower Liquor Gaplamak by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Çäkli Neşir we Ýörite Dizaýn Competition Category.

BürünçÇäkli Neşir· 2021

Town Longquan Tower Liquor Gaplamak

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award Bürünç Baýragy Winner in Çäkli Neşir Category

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Verified Award Winner
Verify Award Status for #107515

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Gaplamak

Dizaýn, diňiň döredijiligini amala aşyrmak üçin diňiň düşünjesini ulanýar, bir çüýşe şekilli çakyr diňiň üstünde goýulýar, Hytaýda üçden gowrak, iki dostuň, şerap içmegiň manysy “toýsyz üç” ýok. owadan däl. Çüýşäniň gapagynyň üstünde meditasiýa oturan adam, şerabyň diňe bir gaýgydan dynmak üçin däl-de, eýsem şeraby dadyp görmek arkaly hem göz öňünde tutulýandygyny aňladýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Town Longquan Tower Liquor Gaplamak A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Town Longquan Tower Liquor Gaplamak uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Town Longquan Tower Liquor Gaplamak zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO