Harlem Advocacy Poster Seriýasy by Jiaqi Song

Harlem Advocacy Poster Seriýasy by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Harlem Advocacy Poster Seriýasy

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Poster Seriýasy

Harlem Advocacy — Nýu-Yorkuň Harlem etrabynda ýerleşýän jemgyýetçilik saglygy goldaw maksatnamasy üçin döredilen mahabat kampaniýasynyň poster seriýasydyr. Posterlerde brend belgisi çyzylan ikonalar bilen utgaşdyrylýar, her bir ikona bolsa medisina, durmuş, bilim ýa-da iş bilen bagly goldaw ýaly bir hyzmaty aňladýar. Esasy poster ähli ikonalary bilelikde görkezýär. Köpçülige ýaýratmak üçin seriýa aýry-aýry posterlere bölünýär, olaryň her biri bir ikonany uly ölçegde görkezýär. Wizual stil pop-art äheňinden ylham alýar, şonuň üçin ýerli ýaşaýjylar hyzmatlary çalt aňsat tanap bilýärler.

The Recognition

About the A' Design Award Bürünç Baýragy

Harlem Advocacy Poster Seriýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Harlem Advocacy Poster Seriýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Harlem Advocacy Poster Seriýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.