Branding Accademia of Perugia Marka Ulgamy We Kampaniýa by Paul Robb

Branding Accademia of Perugia Marka Ulgamy We Kampaniýa by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2021

Branding Accademia of Perugia Marka Ulgamy We Kampaniýa

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #108380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Marka Ulgamy We Kampaniýa

Perugiýanyň Akademiýasy, edaranyň geljege çalt geçmek islegini görkezmek üçin täze wizual şahsyýet gerekdi. S & amp; P ABA-nyň işgärleri we talyplary bilen akademiýanyň dürli bölümlerini we taraplaryny çekmek üçin işledi. Dizaýnerler & # 039; kynçylyk, bitewi kinetiki marka şahsyýetini we arhitekturany döretmekdi, bu hem ýeke derslere aýratynlyk berdi. Adaty klişelerden we konwensiýalardan gaça durup, dürli sungatlaryň üstünde işleýän gujurly, ygtybarly we oňyn şahsyýet ulgamyny döretdiler.

The Recognition

About the A' Design Award Kümüş Baýragy

Branding Accademia of Perugia Marka Ulgamy We Kampaniýa A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Branding Accademia of Perugia Marka Ulgamy We Kampaniýa ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Branding Accademia of Perugia Marka Ulgamy We Kampaniýa köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb