X-Hale Esasy Funksiýa: Kampaniýa Dizaýny by Yiwen Tu

X-Hale Esasy Funksiýa: Kampaniýa Dizaýny by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

X-Hale Esasy Funksiýa: Kampaniýa Dizaýny

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About X-Hale Esasy Funksiýa: Kampaniýa Dizaýny

Kitap Teksti: X-Hale wirtual sungat sergisi üçin döredilen kampaniýa dizaýnydyr. Kampaniýa logotip, plakatlar, baner, tanyşdyryş wideosy (trailer) we göni ýaýlym üçin grafik materiallar öz içine alýar. Esasy wizual element 2.5D typografik gurluşdyr. Ýeňillik, akym we syrly duýgy döretmek üçin ялтыраýan (irizasiýa) reňkler ulanylýar. Kwadrat plakatlar we sitata kartlary ýaly köp material, asuda dem alyş hereketi bilen janlandyrylan. Materiallar web sahypasy we sosial media üçin dürli formatda taýýarlanan. Kampaniýa pandemiýa döwründe suratkeşler bilen tomaşaçylaryň arasyndaky onlaýn gepleşikleri goldaýar.

The Recognition

About the A' Design Award Bürünç Baýragy

X-Hale Esasy Funksiýa: Kampaniýa Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. X-Hale Esasy Funksiýa: Kampaniýa Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. X-Hale Esasy Funksiýa: Kampaniýa Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu