EUCA Culture and Communications Co. Ltd. tarapyndan Jiangmen Culture and Tourism Logotip we Marka Şahsyýeti

EUCA Culture and Communications Co. Ltd. tarapyndan döredilen Jiangmen Culture and Tourism Logotip we Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2021

Jiangmen Culture and Tourism Logotip we Marka Şahsyýeti

dizaýner: EUCA Culture and Communications Co. Ltd.

Müşderi: Jiangmen culture, tourism, radio, television and Sports Bureau

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#109973 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Jiangmen Culture and Tourism Logotip we Marka Şahsyýeti hakynda

Jiangmen Medeniýet we Syýahatçylyk – Hytaýyň günortasyndaky Guandun welaýatynda ýerleşýän Jiangmen şäheriniň medeniýet we syýahatçylyk pudagy üçin döredilen logotip we marka şahsyýetidir. Logotip, "gapy" manysyny berýän adaty hytaý harpy bolan "Men" harpyndan we ýadygärlik derwezesiniň gurluşyndan ylham alýar. Jiangmeniň şäher keşbinden, binagärliginden, medeni mirasyndan, landşaftyndan we ösümliklerinden alnan elementler derweze şekiliniň içinde utgaşdyrylýar. Mat altyn reňk, baý, ýöne kiçigöwünli şäheri aňladýar. Yzygiderli ulanylmagyny üpjün etmek üçin marka şahsyýeti gollanmasy taýýarlanyldy.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Jiangmen Culture and Tourism Logotip we Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Jiangmen Culture and Tourism Logotip we Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Jiangmen Culture and Tourism Logotip we Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Bellikler: Branding, City, Culture and tourism, Logo design, Visual system
Dizaýn Kynçylygy: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Gözleg: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Ylham: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Taslama Dowamlylygy: June 2019 – April 2020, Shanghai, China
Iş Akymy: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Topar Agzalary: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Surat Awtorlary: Ellain Li, Grace Xu， Di Tang