Chinese Zodiac Tipografiýa by Mengyu Cao

Chinese Zodiac Tipografiýa by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2021

Chinese Zodiac Tipografiýa

by Mengyu Cao

Client: YiQi Hanzi

A' Design Award Demir Baýragy Winner in Grafika Category

12,581
Verified Award Winner
Verify Award Status for #111181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Tipografiýa

Hytaýyň Zodiak tipografiýasy 12 simwoly öz içine alýar. Syçan, öküz, gaplaň, towşan, aagondarha, ýylan, at, geçi, maýmyn, horaz, it, doňuz. Hytaýyň kalligrafiýasy we Hytaýyň adaty akvarel çyzgysyny birleşdirýär. Dizaýn pikiri bilen, asyl kalligrafiýa görnüşlerini bozýar we içindäki her bir gahrymanyň manysyny görkezmek üçin sazlaşykly döredijilik çyzgylaryny goşýar. Hytaý nyşanlary elmydama hytaý dilini bilmeýänlere çylşyrymly çyzgylara meňzeýär. Bu taslamanyň maksady, hytaý nyşanlaryny hytaý medeniýetini ýaýratmak üçin hemmelere düşnükli etmek.

The Recognition

About the A' Design Award Demir Baýragy

Chinese Zodiac Tipografiýa A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Chinese Zodiac Tipografiýa uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Chinese Zodiac Tipografiýa jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao