Lazarus Effekt Kampaniýa Illýustrasiýalary by Lara Wilkin

Lazarus Effekt Kampaniýa Illýustrasiýalary by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Lazarus Effekt Kampaniýa Illýustrasiýalary

by Lara Wilkin

Client: Lara Wilkin

A' Design Award Bürünç Baýragy Winner in Grafika Category

11,654

Verified Award Winner

Verify Award Status for #111279

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lazarus Effekt Kampaniýa Illýustrasiýalary

Lazarus Effekt — Lazarus effekti barada köpugurly habardarlyk kampaniýasy üçin döredilen kampaniýa illýustrasiýalarynyň toplumydyr. Paleontolog Deýwid Jablonski tarapyndan girizilen "Lazarus effekti" adalgasy, ýitirilen ýa-da ýok bolup gitdi hasaplanýan bir janly görnüşiniň gaýtadan tapylmagyny aňladýar. Illýustrasiýalar gaýtadan tapylan ösümlikleri we haýwanlary görkezýär. Her bir şekil gara-ak reňkli wektor grafikasy görnüşinde çyzylyp, jikme-jikliklere baý bolup, tomaşaçylar oňa has içgin göz aýlanda has köp zat açyp bilýärler. Uly ölçegli çap işleri, plakatlary, buklety, baýdaklary we maglumat grafikalaryny birleşdirýän wizual açar hökmünde hyzmat edýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Lazarus Effekt Kampaniýa Illýustrasiýalary A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lazarus Effekt Kampaniýa Illýustrasiýalary uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lazarus Effekt Kampaniýa Illýustrasiýalary zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensions & Packaging: main illustration 32000 mm / 23428 mm
Tags: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Production Technology: Drawn layout and adobe illustrator vectors
Design Challenge: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Project Duration: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Operation Flow: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Lara Wilkin