New HQ New Rules Belgi Ulgamy by Hd Communication Kft.

New HQ New Rules Belgi Ulgamy by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2021

New HQ New Rules Belgi Ulgamy

by Hd Communication Kft.

Client: Magyar Telekom

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #112485

View at A' Design Award Press Release Award Badge

Colors

The Design

About New HQ New Rules Belgi Ulgamy

New HQ New Rules — Magyar Telekom kompaniýasynyň täze baş edarasy üçin döredilen belgi ulgamydyr. Belgiler ofisde özüňi alyp barmagyň düzgünler toplumyny hödürleýär. Dizaýn arassa, ýöne şol bir wagtda şadyýan bolup, düzgünler buýruk beriji däl-de, çagyryjy häsiýete eýedir. Suratlar ofisiň gündelik ýagdaýlaryny ýumor we ynsanperwer öwüşgin bilen görkezýär. Analog stil binanyň ululygy we döwrebap häsiýeti bilen tapawut döredýär. Maksat — dessine emosional täsir döretmek we adamlary düzgünlere ýylgyryş bilen eýermäge höweslendirmekdir.

The Recognition

About the A' Design Award Kümüş Baýragy

New HQ New Rules Belgi Ulgamy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. New HQ New Rules Belgi Ulgamy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. New HQ New Rules Belgi Ulgamy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tags: Office building, Signage, Illustration, Design, System of Norm
Inspiration: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Project Duration: Permanent
Team Members: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Read the Press Release