Yaman Hu tarapyndan Low Classic Brend Şahsyýeti

Yaman Hu tarapyndan döredilen Low Classic Brend Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2021

Low Classic Brend Şahsyýeti

dizaýner: Yaman Hu

Müşderi: Low Classic

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

13,934

Tassyklanan Baýrak Ýeňijisi

#113244 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Low Classic Brend Şahsyýeti hakynda

Low Classic – garaşsyz moda markasy üçin döredilen brend şahsyýetidir. Şahsyýet 1980-nji ýyllaryň moda žurnallaryndan ylham alýar. Ýumşadylan reňk palitrasy we torlary bozýan ýerleşdiriliş ulanylýar. Tipografiýa artdyrylan görnüşde bolup, oňaýly egrilikler bilen utgaşdyrylýar we bu markanyň esasy wizual dilini emele getirýär. Posterler, sosial media grafikalary, e-poçtalar we web-banerler ýaly çap edilen we sanly materiallaryň ikisi hem goşulýar. Çap edilen materiallar hapalaýjy boýaglarsyz gaýtadan işlenen kagyzda öndürilýär. Maksat retro görnüşe kämil sanly forma bermekdir.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Low Classic Brend Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Low Classic Brend Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Low Classic Brend Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Ölçegler we Gaplama: 1920px*1280px
Bellikler: Identity, digital design, fashion, typography
Önümçilik Tehnologiýasy: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Dizaýn Kynçylygy: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Gözleg: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Ylham: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Taslama Dowamlylygy: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Iş Akymy: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Topar Agzalary: Creative Director: Yaman Hu
Designer: Yaman Hu