Primary Residence Şrift Dizaýny by Tianzhen Evleen Huang

Primary Residence Şrift Dizaýny by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Altyn Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

AltynGrafika· 2021

Primary Residence Şrift Dizaýny

by Tianzhen Evleen Huang

Client: Evleen Huang

A' Design Award Altyn Baýragy Winner in Grafika Category

47,864
Verified Award Winner
Verify Award Status for #114115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Şrift Dizaýny

Primary Residence — gyzyl, gök we sary ýaly üç esasy reňki ulanyp, minimal arhitektura görnüşlerini harplara we sanlara öwürýän şrift dizaýnydyr. Her bir nyşan binanyň kiçijik bir bölegini, anyk giriş ýa-da çykyş bolmazdan görkezýär. Basgançaklar, penjireler we geometrik şekiller Bauhaus akymyna we minimalist arhitektura salgylanýar. Dizaýna dünýäniň dürli künjeklerinde synlanan basgançaklar we penjireler hem täsir etdi. Eskizler hakyky binalaryň suratlaryna esaslanyp, kagyz ýüzünde çekildi. Maksat — binanyň görnüşini we özboluşlylygyny birleşdirmekdir.

The Recognition

About the A' Design Award Altyn Baýragy

Primary Residence Şrift Dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Primary Residence Şrift Dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Primary Residence Şrift Dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.
Dimensions & Packaging: When the letter designs are applied to products, each one of them is given a unique identifying number.
Tags: Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
Production Technology: Started the sketches on paper, based on real architecture photography.
Design Challenge: The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
Research: Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
Inspiration: The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
Project Duration: This project started in March 2020 in New Jersey.
Operation Flow: This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.