RYC Brand Identity Marka Şahsyýeti by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

RYC Brand Identity Marka Şahsyýeti

by Fengnan Lin

Client: Ryc

A' Design Award Bürünç Baýragy Winner in Grafika Category

9,480

Verified Award Winner

Verify Award Status for #114458

Häzir açyň Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Marka Şahsyýeti

RYC Marka Şahsyýeti Hytaýyň Guançžou şäherinde ýerleşýän elektron söwda kompaniýasy üçin döredilen korporatiw wizual şahsyýetdir. Logotip üç dyngy belgisinden emele gelýär: ussatlyk üçin ündew belgisi, yhlas üçin otur belgisi, we kämillik hem-de täze başlangyç üçin nokat. R harpy we söwda arabasynyň şekili pudagy şöhlelendirmek üçin dyngy belgileri bilen utgaşdyrylýar. Dyngy belgileri ýurtlaryň arasynda umumy dil hökmünde ulanylýar. Bu şahsyýet kümüş foliý we trafaret çap usullaryny ulanyp, wizit kartlarynda, bellikde, depderlerde, sowgat gaplamalarynda we mata sumkalarda ulanylýar.

The Recognition

About the A' Design Award Bürünç Baýragy

RYC Brand Identity Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. RYC Brand Identity Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. RYC Brand Identity Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.