Music of the Skalne Podhale Region Esasy Funksiýa: Aýdym-saz Okuw Gollanmasy by Aleksandra Toborowicz

Music of the Skalne Podhale Region Esasy Funksiýa: Aýdym-saz Okuw Gollanmasy by Aleksandra Toborowicz is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Çap we Neşir Mediýa Dizaýny Competition Category.

BürünçÇap· 2021

Music of the Skalne Podhale Region Esasy Funksiýa: Aýdym-saz Okuw Gollanmasy

by Aleksandra Toborowicz

Client: Polskie Wydawnictwo Muzyczne

A' Design Award Bürünç Baýragy Winner in Çap Category

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Colors

The Design

About Music of the Skalne Podhale Region Esasy Funksiýa: Aýdym-saz Okuw Gollanmasy

Kitap Teksti: Skalne Podhale Sebitiniň Aýdym-sazy dag ýaşaýjylarynyň sazyny öwrenmek üçin gollanmadyr. Üç jiltden ybarat toplum nazaryýeti, barmak notasiýasyny we saz notasiýasyny öz içine alýar hem-de ýazgylar bilen utgaşdyrylýar. Her jilt ýassy açylýar, bu bolsa saz ýerine ýetirilýän wagtynda oňaýly peýdalanmaga mümkinçilik berýär. Muklaýtyň grafikasy dag gorizontyny saz redaktirleme programmasyndaky ses ýazgysynyň keşbi bilen utgaşdyryp, dag kölleriniň şöhlelenmesini ýatladýan aýna şekilli görnüşi emele getirýär. Atlar we grafikalar dag ýaşaýjylarynyň däp bolan geýimlerine salgylanma hökmünde, gyzyl sapaklar bilen çig zygyr matasynda ýüpek ekran usulynda çap edilendir.

The Recognition

About the A' Design Award Bürünç Baýragy

Music of the Skalne Podhale Region Esasy Funksiýa: Aýdym-saz Okuw Gollanmasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Music of the Skalne Podhale Region Esasy Funksiýa: Aýdym-saz Okuw Gollanmasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Music of the Skalne Podhale Region Esasy Funksiýa: Aýdym-saz Okuw Gollanmasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The textbook prepared by Krzysztof Trebunia-Tutka is the first such comprehensive publication in Poland devoted to highlander music. They consist of 3 volumes: "A handful of theories" (the most substantively and visually diverse), "Finger notation" and "Music notation" as well as recordings with which people who want to learn the secrets of highlander music should become familiar with.

The graphics on the covers refer to the mountain horizon view and sound recording (recording the soundtrack in a music editing program). It is also an optical illusion of a reflection in the water (a reference to mountain lakes in which mountains "look at each other"), as well as a reflection of the notes: note and finger, which represent the same content in two different forms. Horizontal typography completes the division of the reflection and strengthens the game of associations.
The cover image is vivid, expressive. Strongly contrasting combination of intense green and deep black emphasizes the emotionality and energy of highlander music.
In volumes 2 and 3, color inversion was used, in volume 1 (theoretical), the form of a sketch / drawing / outline was used - in order to distinguish it from the materials for the practical learning of the game. Such a procedure makes it possible to refer indirectly to the outline of the theory.
Dimensions & Packaging: Format: 23,5 cm x 30,5 cm;
Number of pages: vol. 1: 88, vol. 2: 344, vol. 3: 300;
Cover: 73250 Brillance canvas, silkscreen;
End paper: Antalis PopSet Ultra Red 120 g/m2;
Inside paper: Alto Naturel vol. 1,5, 100 g/m2;
Inside print: vol. 1: offset 5+5 (186 U Pantone + CMYK), vol. 2: offset 2+2 (black + Pantone 583 U), vol. 3: offset 2+2 (black + Pantone 583 U);
Circulation: 1000;
sewn-glued binding;
red threads;
red elastic-belly band
Tags: music, tradition, mountains, music processing program, highlander, tatra, notes, music notes,
Production Technology: The title and graphics printed on covers are in the silk-screen technology.

The elastic belly band around the three-volume release evokes associations with a vertical line ("scale" - marker) in an audio processing program. Red color accents: threads, end paper and elastic contrast with the green and black of the covers, they are an additional portion of energy.

The use of raw linen with a strong weave and red threads is a reference to traditional highlander costumes.
Design Challenge: The publication is a specific anthology of the most important and beautiful highlander melodies and songs, often forgotten or rarely performed.
Inspiration: The aim of the graphic design was to translate the foundations of highlander traditions into modern design ideas.
The project priority was to show the "spirit of Polish mountains" and the energy of highlander music. The concept is a story intertwined from several threads that overlap and harmonize with the content on different levels.
Conditions: traditional Polish highlander (Tatra) music, energy, mountains’ landscape, music processing program.
Project Duration: 2019–2021; Kraków; Poland
Operation Flow: The publication is opened "flat", which ensures the comfort of using individual volumes while performing music.
Team Members: Aleksandra Toborowicz
Image Credits: Aleksandra Toborowicz – photos