S6 Foundry Marka Ulgamy We Kampaniýa by Paul Robb and Moira Bartoloni

S6 Foundry Marka Ulgamy We Kampaniýa by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Çap we Neşir Mediýa Dizaýny Competition Category.

KümüşÇap· 2021

S6 Foundry Marka Ulgamy We Kampaniýa

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Kümüş Baýragy Winner in Çap Category

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Verified Award Winner
Verify Award Status for #115652

View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Marka Ulgamy We Kampaniýa

S6 Foundry markasy we ondan soňky görnüşli nusga kitaby, markanyň wizual dilini ýerleşdirip, täze tipografiýanyň şatlygyny döretmek üçin döredildi. Warmyly reňkli açyk we şadyýan palitra we özboluşly we geň galdyryjy görnüş dili, 1900-nji asyryň gyzykly ýarmarkasynyň adaty gol ýazgylaryna esaslanyp, ruhy özüne çekýär. Dizaýnlar, markalaryň etosynyň dogry wizual yzygiderliligini we täjirçilik şriftleriniň täze ugruny döretmek üçin formalaryň we elementleriň kaleidoskopy hökmünde işlenip düzüldi.

The Recognition

About the A' Design Award Kümüş Baýragy

S6 Foundry Marka Ulgamy We Kampaniýa A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. S6 Foundry Marka Ulgamy We Kampaniýa ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. S6 Foundry Marka Ulgamy We Kampaniýa köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb