Lunema Specimen Ýazuw Görnüşi by Paul Robb

Lunema Specimen Ýazuw Görnüşi by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2021

Lunema Specimen Ýazuw Görnüşi

by Paul Robb

Client: Salt & Pepper

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #116645

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lunema Specimen Ýazuw Görnüşi

Lunema güýçli geometrik gapma-garşylyklary bolan ýokary derejeli häzirki zaman neo-grotesque sans serif görnüşidir. Döwrebap we üýtgeşik duýulsa-da, wagt synagyna çydap bilýän funksional san serif maşgalasy. Her bir harp görnüşi, aýratyn çuňňur syýa duzaklary sebäpli uly we kiçi ululykda ygtybarlylygy üpjün etmek üçin jikme-jikliklere uly üns bilen ýasalypdyr. 10 agramyň hemmesinde alternatiwler we baglanyşyklar bilen uzaldylan latyn glif bar.

The Recognition

About the A' Design Award Kümüş Baýragy

Lunema Specimen Ýazuw Görnüşi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Lunema Specimen Ýazuw Görnüşi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Lunema Specimen Ýazuw Görnüşi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
Dimensions & Packaging: The font is produced in 10 weights and styles
Tags: Type design, font
Production Technology: Typeface realized in Glyphs
Design Challenge: The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
Research: We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
Inspiration: The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
Project Duration: The project began in July 2020 with the commercial license released by Monotype in December 2020
Operation Flow: The commercial font is used primarily by branding and communications design
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: @ Salt & pepper Studio / Paul Henry Robb