S-oil Total Senenama Suraty by Kaze Park

S-oil Total Senenama Suraty by Kaze Park is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2021

S-oil Total Senenama Suraty

by Kaze Park

Client: S oil Total

A' Design Award Demir Baýragy Winner in Grafika Category

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Colors

The Design

About S-oil Total Senenama Suraty

Senenama suratyny düzdi. Bu senenama dizaýnynda, arassalanan ýagy ulanýan dürli gurşawlar we elementler meýilnamanyň düzümi hökmünde beýan edildi. Wekilçilikli ulag serişdesi bolan ulag we motosikl hökmünde suratlandyrylýar. Şäher, tebigy, daşky gurşaw we howa ýaly dürli faktorlara görä döredildi. Bu, Koreýa Respublikasynyň adaty surat çekmek usuly bolan çotganyň kömegi bilen işlenip düzülen stil we kompýuter grafikalaryny özünde jemleýän täze aňlatma usulynyň grafiki dizaýny.

The Recognition

About the A' Design Award Demir Baýragy

S-oil Total Senenama Suraty A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. S-oil Total Senenama Suraty uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. S-oil Total Senenama Suraty jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed an illustration to be displayed on the calendar of S oil
Total a South Korea oil refinery.

In this calendar design the various environments and elements in which oil refining is entered are expressed as illustrations. It was constructed based on representative means of transportation and was designed with a concept according to various components such as various vehicles city center natural space and weather such as winter.
Dimensions & Packaging: S oil Total calendar illustration was created in Photoshop Rgb Cmyk color mode. The size is 400mm x 610mm. It was produced as an art calendar.
Tags: kazepark, soil, illustration, total, digital, calendar, art, southkorea, artist
Production Technology: In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.

Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics.
Design Challenge: The illustration he should have made was an illustration expressing the realistic and intuitive parts where the products made by the refinery are used. Since the calendar has the meaning of the time and season of the year. It was necessary to produce an illustration in consideration of seasonal elements that can be expressed in the flow and space of time.
In this project. He expressed the energy of oil refinery and the energy of the vehicles using it with a sense of speed and brush touch.
Research: A brush is one of the elements used in painting in Korea.

He uses a traditional Korean brush to express the touch of paintings. And his expression was embodied in a new form of illustration, with the encounter between digital graphics and traditional painting styles.

In this project, he emphasized the association with realistic human-connected objects. The important concept of this project is transportation.
Inspiration: He liked cars since he was young and his illustration also has a lot about cars. The oil refinery S oil Total contacted him about the calendar making project and he expressed his illustration on the calendar project.
Project Duration: The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.
Operation Flow: He believes that the value of the product made by S oil Company in South Korea with Total a global oil refinery company is great.

Refined oil is used in various places around the world and it is used most widely and contains its value and meaning in a means of transportation familiar to people.

The fast and tremendous energy from oil powered cars and motorcycles makes peoples lives better and still works as good energy around us.

His illustrations expressed that energy.
Image Credits: image #1 KazePark S-OIL TOTAL calendar-01
image #2 KazePark S-OIL TOTAL calendar-02
image #3 KazePark S-OIL TOTAL calendar-03
image #4 KazePark S-OIL TOTAL calendar-04
image #5 KazePark S-OIL TOTAL calendar-05