Ruis Vargas tarapyndan Umano Esasy Funksiýa: Marka Şahsyýeti

Ruis Vargas tarapyndan döredilen Umano Esasy Funksiýa: Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2021

Umano Esasy Funksiýa: Marka Şahsyýeti

dizaýner: Ruis Vargas

Müşderi: Laika

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Dizaýn

Umano Esasy Funksiýa: Marka Şahsyýeti hakynda

Kitap Teksti: Umano Braziliýanyň San-Paulu şäherindäki myhmanhana barynyň marka şahsyýeti hökmünde döredildi. Şahsyýet, gumory daşarky täsirleriň erkin täzeden düşündirilmegi bilen utgaşdyrýan edebi düşünje bolan medeni antropofagiýadan ylham alýar. Taslama logotipi, 300 gram ofset kagyzda çap edilen wizit kartlaryny, menýuny, sumkany, ýüzýer dizaýnyny we içki diwarlara ýelmenen 75 gram ofset kagyzda çap edilen posterleri öz içine alýar. Grafika we arhitektura şäher görnüşlerini we ýerli goşgulary täzeden düşündirýän wizual gürrüňleri emele getirmek üçin birleşýär. Maksat, adaty myhmanhana barlarynyň resmi äheňinden daşlaşmakdyr.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Umano Esasy Funksiýa: Marka Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Umano Esasy Funksiýa: Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Umano Esasy Funksiýa: Marka Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Ölçegler we Gaplama: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Bellikler: Brand, poster, logotype, illustration, visual identity, Laika Design
Önümçilik Tehnologiýasy: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Dizaýn Kynçylygy: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Gözleg: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Ylham: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Taslama Dowamlylygy: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Iş Akymy: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patentler: Laika Design
Topar Agzalary: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Surat Awtorlary: Laika Design