Self Help Graphics and Art Marka Şahsyýeti by David Jimenez

Self Help Graphics and Art Marka Şahsyýeti by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Self Help Graphics and Art Marka Şahsyýeti

by David Jimenez

Client: David Jimenez

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Marka Şahsyýeti

Self Help Graphics and Art — Gündogar Los Anjelesdäki jemgyýetçilik sungat merkezi üçin durmuşa geçirilen marka täzeleniş taslamasydyr. Täze şahsyýet merkeziň gymmatlyklaryny, missiýasyny we taryhyny beýan edýär, ol Çikana, Çikano we Latinx suratkeşleriniň medeni şahsyýeti hem-de syýasy güýçlenmegi netijesinde kemala gelipdir. Astek we Maýa gieroglifleriniň setir gurluşy sargytly displeý şrifti we logotipiň döredilmegine ylham beripdir. Logotip MDF agajynda lazer bilen kesilip, dokumaly görnüş bermek üçin çap enjamy (letterpress) usulynda basylypdyr. Plakatlar bolsa merkeziň çap sungaty taryhyny hormatlamak maksady bilen ekran çap usulynda taýýarlanypdyr.

The Recognition

About the A' Design Award Bürünç Baýragy

Self Help Graphics and Art Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Self Help Graphics and Art Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Self Help Graphics and Art Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez