Better than Perfect Žurnal by Gerhard Kirchschlaeger

Better than Perfect Žurnal by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Çap we Neşir Mediýa Dizaýny Competition Category.

BürünçÇap· 2021

Better than Perfect Žurnal

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award Bürünç Baýragy Winner in Çap Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Žurnal

Better than Perfect internet iýmit blogyny çap edilen görnüşe getirýän iýmit žurnalydyr. Reseptler döredijilikli, ýöne ýönekeý bolup, her resept uly suratlar we janly şrift bezegi bilen bir jübüt sahypada görkezilýär. Sahypa gurluşy giň boş meýdanlardan peýdalanyp, adaty görüş endiklerini bozup, wizual dartgynlylyk döredýär. Žurnalyň ölçegi 22 gonye 31 santimetr bolup, 32 sahypadan ybaratdyr. Gaýtadan işlenen bezje kagyzy, sanly çap usuly we sapak bilen tikmek ulanylýar. Žurnaly tamamlaýan içindäki maddalaryň sanawy, şol bir wagtda söwda sanawy hökmünde-de ulanylyp bilner.

The Recognition

About the A' Design Award Bürünç Baýragy

Better than Perfect Žurnal A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Better than Perfect Žurnal uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Better than Perfect Žurnal zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger