Tsuyoshi Omori tarapyndan Three Emotions Esasy Funksiýasy: Marka Kimligi

Tsuyoshi Omori tarapyndan döredilen Three Emotions Esasy Funksiýasy: Marka Kimligi dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2021

Three Emotions Esasy Funksiýasy: Marka Kimligi

dizaýner: Tsuyoshi Omori

Müşderi: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Three Emotions Esasy Funksiýasy: Marka Kimligi hakynda

Kitap Teksti: "Üç Duýgy" Ýaponiýadaky bir girdejisiz gurama üçin döredilen marka kimligidir. Bu gurama Hansen keseli sanatoriýalarynyň ÝUNESKO-nyň Bütindünýä Mirasy sanawyna girizilmegi üçin işleýär. Logotip ejir çekmegi, gaýgy-gussany we umydy aňladýan üç piktogrammany birleşdirýär. Her piktogrammanyň agzy köpri şekilinde ýerleşdirilen bolup, ol şol bir wagtyň özünde "H" harpy hökmünde-de okalýar. Bu köpri iki sanatoriýanyň ýerleşýän adasynda gurlan hakyky köprä salgylanýar. 594 gektar 841 millimetrlik posterler çagalar bagynda, mekdebe çenli edaralarda we hassahanalarda görkezilýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Three Emotions Esasy Funksiýasy: Marka Kimligi A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Three Emotions Esasy Funksiýasy: Marka Kimligi uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Three Emotions Esasy Funksiýasy: Marka Kimligi jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Ölçegler we Gaplama: Poster: Width 594mm x Height 841mm
Bellikler: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Önümçilik Tehnologiýasy: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Dizaýn Kynçylygy: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Gözleg: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Ylham: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Taslama Dowamlylygy: This logo was released in May 2019, updated in April 2020.
Iş Akymy: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patentler: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Topar Agzalary: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Surat Awtorlary: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.