Timing Sauce Brendleşdirme by Wai Ching Chan

Timing Sauce Brendleşdirme by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2022

Timing Sauce Brendleşdirme

by Wai Ching Chan

Client: Timing Sauce

A' Design Award Demir Baýragy Winner in Grafika Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Brendleşdirme

Timing Sauce sous öndürijisi üçin döredilen brendleşdirme taslamasydyr. Iş täze marka adyny, logotipi, gaplama we satuw materiallaryny öz içine alýar. Öňki at makarona degişlidi, bu bolsa satylýan önümlere gabat gelmeýärdi, şoňa görä täze at saýlanyldy. Logotipde sous we ýylgyrýan ýüzi ýatladýan abstrakt şekiller ulanylýar. Reňk gözlegleri palitrany kesgitledi we şatlyk hem-de iştah duýgusyny bermek üçin birnäçe reňk utgaşmasy synag edildi. Etiketkalar suw geçirmeýän ýalpyldawuk PVX-de çap edilýär we 120, 150 hem-de 180 millilitrlik çüýşeler üçin üç ölçegde taýýarlanýar.

The Recognition

About the A' Design Award Demir Baýragy

Timing Sauce Brendleşdirme A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Timing Sauce Brendleşdirme uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Timing Sauce Brendleşdirme jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong