Lays Heartwork Mahabat Kampaniýasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.
KümüşMahabat· 2021
Lays Heartwork Mahabat Kampaniýasy
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Kümüş Baýragy Winner in Mahabat Category
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The Design
About Lays Heartwork Mahabat Kampaniýasy
Lays Heartwork – bu Covid-19 pandemiýasy döwründe Lays brendi üçin döredilen mahabat kampaniýasydyr. Kampaniýa Lays gymmatlyk zynjyrynyň arkasynda işleýän adamlara, şol sanda daýhanlara, zawod işçilerine, ýük ulaglarynyň sürüjilerine, satyjylara we eltip beriji işçilere minnetdarlyk bildirýär. Ýagty we optimistik reňkler gaplaýyş dizaýnynda göni minnetdarlyk habarlary bilen utgaşdyrylýar. Her bir gap şahsy taýdan seýrek minnetdarlyk bildirilýän jemgyýetçilik işçilerine bir sylag bolýar. Maksat şeýle gündelik işiň diňe agyr iş bolman, eýsem ýürek işidigini görkezmekdir.
The Recognition
About the A' Design Award Kümüş Baýragy
Lays Heartwork Mahabat Kampaniýasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Lays Heartwork Mahabat Kampaniýasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Lays Heartwork Mahabat Kampaniýasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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