Minimo Sowgat gutusy by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award Bürünç Baýragy in Sowgatlyk Dizaýny Competition Category.

BürünçSowgatlyk· 2026

Minimo Sowgat gutusy

by Rilind Hoxha

Client: Why Agency

A' Design Award Bürünç Baýragy Winner in Sowgatlyk Category

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Verified Award Winner
Verify Award Status for #118886

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Colors

The Design

About Minimo Sowgat gutusy

Minimo — Smaragd 1969 tarapyndan döredilen çagalar üçin şaý-sepler kolleksiýasy bolup, sowgat gutusy we doly sowgat beriş tejribesi Why Agency tarapyndan döredildi. Konsepsiýa çaganyň ilkinji gymmatly sowgadynyň töwereginde işlenip düzülip, şaý-sep alma pursadyny oýun görnüşli we ýatdan çykmajak tejribä öwürýär. Şaý-sep önümleri bilen bir hatarda, gutuda altyn kolleksiýanyň dizaýnlaryny özünde jemleýän stiker toplumy, reňkleme kitaby, reňkli galamlar we ilkinji gezek satyn alýan müşderiler üçin Minimo Baby Passport bar. Her element çagalary şaý-seplerden başga-da kolleksiýany öwrenmäge, döretmäge we onuň bilen baglanyşyk gurmaga höweslendirýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Minimo Sowgat gutusy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Minimo Sowgat gutusy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Minimo Sowgat gutusy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili