Rose Lee and Ernie Keung tarapyndan Bank Julius Baer Esasy Wezipe: Baýramçylyk Sowgady

Rose Lee and Ernie Keung tarapyndan döredilen Bank Julius Baer Esasy Wezipe: Baýramçylyk Sowgady dizaýny Sowgatlyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynSowgatlyk· 2026

Bank Julius Baer Esasy Wezipe: Baýramçylyk Sowgady

dizaýner: Rose Lee and Ernie Keung

Müşderi: Count To Ten

Sowgatlyk Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

46,410

Tassyklanan Baýrak Ýeňijisi

#182104 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Bank Julius Baer Esasy Wezipe: Baýramçylyk Sowgady hakynda

Kitap Teksti: Tawus guşundan we gyzyl täçli durnadan ylham alnan bu çäkli neşir hytaý täze ýyly kolleksiýasy iki hormatlanýan nyşany bitewi bir dizaýna öwürýär. Toplum imzaly twilly bilen premium sumkany, kapjyk, guş we gül kompozisiýasy görnüşinde ýerleşdirilen gyzyl bukjalary we ýazgyly kartoçkany öz içine alýar. Janly gyzylyň, ýumşak altynyň we gök-gülgün moire reňkleriniň nepis palitrasy baýramçylyk şatlygyny sada kämillik bilen deňagramlaşdyryp, funksional zatlary bezeg sungatyna öwürýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Bank Julius Baer Esasy Wezipe: Baýramçylyk Sowgady A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Bank Julius Baer Esasy Wezipe: Baýramçylyk Sowgady deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Bank Julius Baer Esasy Wezipe: Baýramçylyk Sowgady güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Ölçegler we Gaplama: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Bellikler: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Önümçilik Tehnologiýasy: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Dizaýn Kynçylygy: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Gözleg: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Ylham: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Taslama Dowamlylygy: January 2026 in Singapore and Hong Kong
Iş Akymy: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Patentler: Copyrights belong to Count To Ten
Topar Agzalary: Rose Lee
Ernie Keung
Irene Man
Surat Awtorlary: Count To Ten