Platina Gaplama · 2021
Pepsi Chinas People Daily New Media Içgi Gutusy
by PepsiCo Design and Innovation
- A' Design Award Platina Baýragy 2021 in Gaplama
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Içgi Gutusy
Everyday Heroes — Pepsi üçin Hytaýyň People's Daily gazetiniň Täze Media bölümi bilen hyzmatdaşlykda döredilen ýadygärlik içgi gutulary dizaýnlarynyň tapgyrydyr. Bu gutular COVID-19 pandemiýasy döwründe öň hatarlarda öz jemgyýetlerine hyzmat eden lukmançylyk işgärlerine, zähmetkeşlere, meýletinçilere we eltip berijilere hormat goýýar. Her bir dizaýn gündelik gahrymanlaryň täze nesline sarpa goýup, olaryň her günki goşantlaryna minnetdarlyk bildirýär. Bu gaplama tanyş içgi gabyny minnetdarlygyň we umumy hormatyň ýönekeý köpçülikleýin habaryna öwürýär.
About the A' Design Award Platina Baýragy
Pepsi Chinas People Daily New Media Içgi Gutusy A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. Pepsi Chinas People Daily New Media Içgi Gutusy ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. Pepsi Chinas People Daily New Media Içgi Gutusy isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
