Platina Gaplama · 2021
Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy
- A' Design Award Platina Baýragy 2021 in Gaplama
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy
Pepsi NFL Limited Edition — Meksika bazary üçin döredilen içgi gutularynyň tapgyrydyr. Dört guty dört amerikan futbol toparyny hormatlaýar: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders we New England Patriots. Her guty öz toparynyň reňk palitrasyny ulanýar. Dinamiki illýustrasiýa stili sportuň fiziki häsiýetini beýan etmek üçin oýunçylary ulaldylan proporsiýalar bilen görkezýär. Gutular alýuminden ýasalyp, ýokary kesgitli ofset çap usuly bilen çap edildi. Bu tapgyr sanly kampaniýa bilen baglanyşdyrylyp, dükanlarda we onlaýn görnüşde satyldy.
About the A' Design Award Platina Baýragy
Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
