Brand Core - Visang tarapyndan döredilen Math Alive Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGrafika· 2021

Math Alive Marka Şahsyýeti

dizaýner: Brand Core - Visang

Müşderi: VISANG Education Inc.

Grafika Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Math Alive Marka Şahsyýeti hakynda

Dinamiki grafiki hereketler, garyşyk okuw gurşawynda matematikanyň öwreniş täsirini baýlaşdyrýar. Matematikadan parabolik grafikler logotip dizaýnyna ylham berdi. A we V harplar, mugallym bilen okuwçynyň özara täsirini görkezýän üznüksiz setir bilen baglanyşdyrylýar. “Math Alive” ulanyjylary matematikada jadylaýjy çagalar bolmaga ugrukdyrýar diýen habary berýär. Esasy wizuallar abstrakt matematika düşünjeleriniň üç ölçegli grafika öwrülmegini görkezýär. Kynçylyk, maksatly diňleýjiler üçin gyzykly we özüne çekiji şertleri bilim tehnologiýasy markasy hökmünde hünär ussatlygy bilen deňleşdirmekdi.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Math Alive Marka Şahsyýeti A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Math Alive Marka Şahsyýeti deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Math Alive Marka Şahsyýeti güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Ölçegler we Gaplama: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Bellikler: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Önümçilik Tehnologiýasy: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Dizaýn Kynçylygy: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Gözleg: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Ylham: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Taslama Dowamlylygy: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Iş Akymy: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Topar Agzalary: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Surat Awtorlary: Shutterstock, Clipart Korea