Out Here It's Dew Reklama Kampaniýasy by PepsiCo Design and Innovation

Out Here It's Dew Reklama Kampaniýasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.

BürünçMahabat· 2021

Out Here It's Dew Reklama Kampaniýasy

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Bürünç Baýragy Winner in Mahabat Category

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Verified Award Winner
Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Reklama Kampaniýasy

"Out Here It's Dew" (Şu ýerde Dew bar) kampaniýasy gazlandyrylan ýumşak içgi markasy üçin döredilen we ABŞ-nyň Orta Günbatarynda açyk howada dynç alşy halaýanlara gönükdirilen reklama kampaniýasydyr. Kampaniýa adamlary aw, balyk tutmak, gaýykda gezmek we daglara syýahat etmek wagtynda içgiden lezzet almaga höweslendirýär. Kampaniýa 2020-nji ýylyň aw we balykçylyk rugsatnamalary üçin ýigrimi dollar möçberinde tölegi öwezini dolýan teklip bilen başlandy. Foto önümçilik topary bölek satuw nokatlary, sosial media we açyk howa reklamalary üçin uly şekil kitaphanasyny döretdi. Ir bahar, tomus we güýz möwsümlerini bir çekimde şekillendirmek üçin bir ýer saýlanyldy.

The Recognition

About the A' Design Award Bürünç Baýragy

Out Here It's Dew Reklama Kampaniýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Out Here It's Dew Reklama Kampaniýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Out Here It's Dew Reklama Kampaniýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release