Altyn Mahabat · 2021
Pepsi For The Love Of It Mahabat kampaniýasy
by PepsiCo Design and Innovation
- A' Design Award Altyn Baýragy 2021 in Mahabat
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 102,019
- Verification code 98583E4E02 · Verify this award
Colors
About Pepsi For The Love Of It Mahabat kampaniýasy
Pepsi For The Love Of It — Hytaý bazary üçin döredilen mahabat kampaniýasydyr. Kampaniýa alty sany içgi gutusynyň dizaýnlaryndan ybarat tapgyra esaslanýar. Her gutuda çeper gimnastika, stol tennisi, sinhron suwa bökmek we badminton topjagazy ýa-da pyrlampaç ýaly dürli sport görnüşi ýa-da güýmenje şekillendirilýär. Beýleki gutular Pepsi brendiniň mirasyna laýyklykda saz we tans bilen baglanyşyklydyr. Bu ýygyndy Pepsiniň özboluşly reňklerini batyrgaý we adaty däl stilde ulanýar. Dürli guty dizaýnlary her sarp edijä öz şahsy gyzyklanmalaryna gabat gelýänini saýlamaga mümkinçilik berýär.
About the A' Design Award Altyn Baýragy
Pepsi For The Love Of It Mahabat kampaniýasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Pepsi For The Love Of It Mahabat kampaniýasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Pepsi For The Love Of It Mahabat kampaniýasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Press Kit
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
