Beat Coffee Marka Şekili Dizaýny by Paul Meeuwsen

Beat Coffee Marka Şekili Dizaýny by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Beat Coffee Marka Şekili Dizaýny

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Bürünç Baýragy Winner in Grafika Category

10,289

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Marka Şekili Dizaýny

Beat Coffee bir kofe kompaniýasy üçin marka şekili we gaplama dizaýnydyr. Marka täzelenişi bazar barlaglary, bäsdeşleriň seljermesi we müşderi pikirleri bilen başlandy, bular marka strategiýasyny we ornaşdyrylyşyny kesgitledi. Bu ornaşdyryş "Serious Fun Coffee" diýen setir arkaly beýan edilýär, bu setir owazyň äheňini kesgitleýär hem-de gyzykly güýmenjäni, sazy we kofäni birleşdirýär. Kompaniýanyň eýesiniň sesi marka nyşanyny janlandyrmak üçin ulanylýar. Şol bir pikir çap edilen kofe haltasyna hem geçirilýär, ol giňeldilen hakykat (AR) arkaly janlanýar. Maksat bolsa aýdyň, müşderä gönükdirilen we degişgen häsiýetli marka döretmekdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Beat Coffee Marka Şekili Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Beat Coffee Marka Şekili Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Beat Coffee Marka Şekili Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey