Pop Modern Design Ýokary Tehnologiýaly Naharhana Meýdany by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.
BürünçIçki Bezeg· 2021
Pop Modern Design Ýokary Tehnologiýaly Naharhana Meýdany
Client: Studio Tali Gotthilf
A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category
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The Design
About Pop Modern Design Ýokary Tehnologiýaly Naharhana Meýdany
Günorta Ysraýylda ýokary tehnologiýaly iş gurşawyndaky bu naharlanma tejribesi, binany terk etmän, gündelik ofis medeniýetinden dynç alyşa çykmagy hödürleýär. Dizaýn teması üç stilden ylham aldy: Pop Art, Art Deco we Häzirki zaman, dynç alyş barada ýeke-täk görüş habaryna birleşdirildi. Bu giňişligiň dizaýny kompaniýanyň gymmatlyklaryna laýyk gelýär: batyrlyk etmek we arzuw etmek. Girelgeden hereket ogy myhmanyny 40 metr uzynlygyndaky geçelge alyp barýar, ol pol, potolok we yşyklandyryş enjamy bilen kesgitlenýär. Tebigy yşyk göz öňünde tutulan möhüm elementdi.
The Recognition
About the A' Design Award Bürünç Baýragy
Pop Modern Design Ýokary Tehnologiýaly Naharhana Meýdany A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Pop Modern Design Ýokary Tehnologiýaly Naharhana Meýdany uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Pop Modern Design Ýokary Tehnologiýaly Naharhana Meýdany zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension. - Dimensions & Packaging
- 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
- Tags
- A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
- Production Technology
- Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
- Design Challenge
- The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas. - Research
- Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
- Inspiration
- The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements. - Project Duration
- The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
- Operation Flow
- Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
- Team Members
- Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications - Image Credits
- Photographer: Yanai Deitsch
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