Let Parents Stay Şrift by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Let Parents Stay Şrift

by Yu Chen

Client: Hubei University of Technology

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Şrift

Kitap Teksti: Let Parents Stay (Ata-eneler Galsyn) hytaý Han keşdeçiligine esaslanan, garyplykda ýaşaýan bir obany goldamak üçin döredilen şriftdir. Jinling obasy zähmet çekýän ata-eneleriniň yzynda galan iki müňden gowrak çaganyň mekanydyr, ýerli ýaşaýjylaryň köpüsi Han keşdeçiliginde ussatdyr. Ýerli keşde önümleri gowşak satylýardy, sebäbi nagyşlar ýüz ýyl bäri az üýtgedi. Klassiki keşde elementleri abstraktlaşdyrylyp, döwrebap harp şekillerine gaýtadan işlenildi, olary ýerli keşdeçiler el bilen tikýärler. Maksat, döwrebap wizual dilde girdeji döretmek we bu senedi geljek nesillere geçirmekdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Let Parents Stay Şrift A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Let Parents Stay Şrift uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Let Parents Stay Şrift zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen