Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti by Yu Pan

Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti by Yu Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2021

Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti

by Yu Pan

Client: MET Creative Brand

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #120249

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti

Cuishan Intelligent Kitchen — Hytaýyň Wuxi şäherindäki bir naharhana üçin döredilen wizual şahsyýetdir. Bu şahsyýet ýerli iýmit medeniýetini, şäher taryhyny we internet temalaryny bir marka ulgamynda birleşdirýär. Logotip tertipleşdirilip we gaýtalanyp, güýçli tanalyşly marka nagşyny emele getirýär. Ginkgo, garlawaç we bulut motiwleri esasy elementler hökmünde ulanylýar. Ginkgo Hytaýyň gadymy medeniýetine, garlawaç Ýanszy derýasynyň günorta sebitine, bulut bolsa tebigata salgy berýär. Taslama 1770 inedördül metr meýdany öz içine alýar we 2019-njy ýylda tamamlandy.

The Recognition

About the A' Design Award Kümüş Baýragy

Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.