Soda Grocery Azyk Gaplamasy by Lan Shenfan and Xu Jingwen

Soda Grocery Azyk Gaplamasy by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2021

Soda Grocery Azyk Gaplamasy

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award Demir Baýragy Winner in Grafika Category

12,033

Verified Award Winner

Verify Award Status for #120521

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Colors

The Design

About Soda Grocery Azyk Gaplamasy

Soda Grocery — Makaoda syýahatçylara satylýan ýadygärlik azyk önümleri üçin niýetlenen gaplama dizaýnydyr. Dizaýn dili XX asyrda Makaoda öndürilen atteşke gaplamalaryndan ylham alýar. Taryhy gaplamalardan alnan dört zenanyň şekilleri döwrebap illýustrasiýalar hökmünde gaýtadan çyzylyp, göze ilgiç reňklerde çap edilipdir. Dört azyk gaplamasy bu illýustrasiýalary özünde jemleýär, her gutynyň ölçegi 185 x 145 x 55 millimetr. Çap edilen dolama kagyzy we içki bellikler gabartma, ultramelewşe örtük, bürünç basma we kesip taýýarlamak usullary bilen timarlanypdyr. Dizaýn häzirki zaman tagamyna laýyk gelýän bolsa-da, sebitleýin häsiýetini saklap galýar.

The Recognition

About the A' Design Award Demir Baýragy

Soda Grocery Azyk Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Soda Grocery Azyk Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Soda Grocery Azyk Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu