Artificial Intelligence In Design Hadysanyň Marketing Materialy by Min Huei Lu

Artificial Intelligence In Design Hadysanyň Marketing Materialy by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2021

Artificial Intelligence In Design Hadysanyň Marketing Materialy

by Min Huei Lu

Client: Academy of Art University

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #120552

Häzir açyň Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artificial Intelligence In Design Hadysanyň Marketing Materialy

Grafiki dizaýn, emeli intellektiň ýakyn wagtda dizaýnerler üçin ýaran bolup biljekdigini wizual şekillendirýär. AI sarp edijiniň tejribesini şahsylaşdyrmakda AI-iň nädip kömek edip biljekdigi we döredijiligiň sungat, ylym, in engineeringenerçilik we dizaýn çatrygynda nädip oturýandygy barada düşünje berýär. Grafiki dizaýn konferensiýasynda emeli intellekt noýabr aýynda Kaliforniýanyň San-Fransisko şäherinde 3 günlük çäre. Her gün dizaýn ussahanasy, dürli gürleýjilerden gepleşikler bolýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Artificial Intelligence In Design Hadysanyň Marketing Materialy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Artificial Intelligence In Design Hadysanyň Marketing Materialy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Artificial Intelligence In Design Hadysanyň Marketing Materialy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu