MG iSmart Infotainment Ulgamynyň Interfeýsi by Star

MG iSmart Infotainment Ulgamynyň Interfeýsi by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award Altyn Baýragy in Interfeýs, Özara Täsir we Ulanyjy Tejribesi Dizaýny Competition Category.

AltynInterfeýs· 2021

MG iSmart Infotainment Ulgamynyň Interfeýsi

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award Altyn Baýragy Winner in Interfeýs Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart Infotainment Ulgamynyň Interfeýsi

MG iSmart — MG markasynyň awtoulaglary üçin döredilen infotainment ulgamynyň interfeýsidir. Bu interfeýs, birikdirilenlik, sanly täsirleşme nokatlary we akylly kömekçiler esasynda gurlan ýörite çözgüt bilen täze bazara çykyşy goldaýar. Marka topary hem-de maksatly bazarlardaky müşderiler bilen geçirilen barlag we pikir alyşma sessiýalary ulanyjy akymlaryna ýol görkezdi. Üç sany täsirleşme konsepsiýasynyň prototipi taýýarlanyldy we bir gutarnykly ugur saýlanyp, jikme-jik işlenip düzülmezinden öň alty sany wizual ugur synag edildi. MG iSmart bilen enjamlaşdyrylan awtoulaglar Hindistanda we Taýlandda ýollarda hereket edýär.

The Recognition

About the A' Design Award Altyn Baýragy

MG iSmart Infotainment Ulgamynyň Interfeýsi A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. MG iSmart Infotainment Ulgamynyň Interfeýsi deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. MG iSmart Infotainment Ulgamynyň Interfeýsi güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.