Heheqingtian Çaý Markasynyň Şahsyýeti by Zi Huai Shen

Heheqingtian Çaý Markasynyň Şahsyýeti by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Heheqingtian Çaý Markasynyň Şahsyýeti

by Zi Huai Shen

Client: Heheqingtian

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Colors

The Design

About Heheqingtian Çaý Markasynyň Şahsyýeti

Heheqingtian - hususy ýapon stilindäki ýaşaýyş jaýyndan täzeden dörän çaý durmuşy we medeni tejribe giňişligi üçin döredilen çaý markasynyň şahsyýetidir. Şahsyýet jemlenme pikirinden başlanýar. Binanyň gapy şekili He hytaý harpy bilen utgaşdyrylyp, çaý hyzmat etmek ruhuny hem-de bir ýere jemlenmek we daşyna giňelmek manysyny beýan edýär. Çäklendirilen dizaýn çaýy asuda içmegiň parahat atmosferasyny özünde jemleýär. Çaý gutusy ýelim talap etmeýän tenon-mortiz gurluşyna eýe bolan agaçdan ýasalyp, daşky gurşawa aýawly çemeleşmegi goldaýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Heheqingtian Çaý Markasynyň Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Heheqingtian Çaý Markasynyň Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Heheqingtian Çaý Markasynyň Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019