Public Health Beyond Borders Wizual Şahsyýet Programmasy by Yoske Mitsui

Public Health Beyond Borders Wizual Şahsyýet Programmasy by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2021

Public Health Beyond Borders Wizual Şahsyýet Programmasy

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Wizual Şahsyýet Programmasy

"Public Health Beyond Borders" hemkarlyk edýän jemgyýetlerdäki saglyk zerurlyklaryny çözmek üçin talyplaryň we mugallymlaryň topary üçin döredilen wizual şahsyýet programmasydyr. Nyşanda bäş reňk ulanylýar. Ýaşyl we gök reňkler global garaýşy şöhlelendirýär, gyzyl, sary we gara reňkler bolsa esaslandyryjy bölümiň gelip çykan ýeri bolan Merilend Uniwersitetine salgylanýar. Merkezdäki tegelek bitewiligi we hyzmatdaşlygy aňladýar. Söz nyşany uniwersitetiň esasy şriftlerine gabat getirilendir. Logotip ýönekeý, ölçegi üýtgäp bilýän we modulýar bolup, çap we sanly serişdelerde bir reňkde hem-de dürli ölçeglerde oňat işleýär.

The Recognition

About the A' Design Award Demir Baýragy

Public Health Beyond Borders Wizual Şahsyýet Programmasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Public Health Beyond Borders Wizual Şahsyýet Programmasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Public Health Beyond Borders Wizual Şahsyýet Programmasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.