Anamarija Leljak tarapyndan Happetsy Esasy funksiýa: Marka kimligi

Anamarija Leljak tarapyndan döredilen Happetsy Esasy funksiýa: Marka kimligi dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2021

Happetsy Esasy funksiýa: Marka kimligi

dizaýner: Anamarija Leljak

Müşderi: Happetsy

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

43,117

Tassyklanan Baýrak Ýeňijisi

#122375 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Happetsy Esasy funksiýa: Marka kimligi hakynda

Kitap metni: Happetsy — bu haýwan önümleri kompaniýasy üçin döredilen marka kimligidir. Dizaýn köne mekdep retro stilini häzirki zaman minimalizmi bilen birleşdirýär. Retro häsiýeti reňk palitrasy, elde ýazylan şrift we nokatly nagyşlar arkaly aňladylýar. Arassa ýerleşdirmeler, açyk giňişlikler we serifsiz şrift täze, häzirki zaman öwüşginini goşýar. Logotip pişigiň we itiň suratyny durnuklylyk hem-de wepalylyk bilen baglanyşdyrylýan görnüş bolan gönüburçluk bilen birleşdirýär. Ähli grafikalar wektor görnüşinde çyzyldy we ähli serişdelerde yzygiderli görnüş üçin RGB, CMYK we Pantone reňklerinde hödürlendi.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Happetsy Esasy funksiýa: Marka kimligi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Happetsy Esasy funksiýa: Marka kimligi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Happetsy Esasy funksiýa: Marka kimligi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Ölçegler we Gaplama: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Bellikler: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Önümçilik Tehnologiýasy: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Dizaýn Kynçylygy: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Gözleg: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Ylham: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Taslama Dowamlylygy: The project started in March 2019 and finished in May 2019 in Denmark.
Iş Akymy: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Surat Awtorlary: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.