Full Moon Doly Aý: Sosial Media Mahabaty by Fabiano Dalmacio

Full Moon Doly Aý: Sosial Media Mahabaty by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.

KümüşMahabat· 2021

Full Moon Doly Aý: Sosial Media Mahabaty

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

A' Design Award Kümüş Baýragy Winner in Mahabat Category

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Verified Award Winner

Verify Award Status for #122999

View at A' Design Award Press Release Award Badge

Colors

The Design

About Full Moon Doly Aý: Sosial Media Mahabaty

Doly Aý — Guinness üçin döredilen sosial media mahabatydyr. Bu şekil 2020-nji ýylyň Halloween gijesinde, dünýäniň dürli künjeklerinde seýrek gök aýyň görünýän wagtynda Facebook we Instagram täzelikler lentalarynda hem-de hekaýalarynda çap edildi. Şekil Adobe Photoshop programmasynda retuşlama we surat manipulýasiýasy arkaly taýýarlanyldy. Ýokary çözgütli aý nusgalary, marka şekilleri we piwo dokumalary gatlaklarda birleşdirilip, ýeke-täk surat emele getirildi. Maksat, aý bilen bir bulgur piwonyň arasyndaky ýönekeý baglanyşyk arkaly global söhbetdeşlige goşulmakdy.

The Recognition

About the A' Design Award Kümüş Baýragy

Full Moon Doly Aý: Sosial Media Mahabaty A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Full Moon Doly Aý: Sosial Media Mahabaty ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Full Moon Doly Aý: Sosial Media Mahabaty köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire