Xphere Esasy Funksiýa: Korporatiw Şahsyýeti Täzeden Markalaşdyrmak by Yibang Design and Xiner Zheng

Xphere Esasy Funksiýa: Korporatiw Şahsyýeti Täzeden Markalaşdyrmak by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2021

Xphere Esasy Funksiýa: Korporatiw Şahsyýeti Täzeden Markalaşdyrmak

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Esasy Funksiýa: Korporatiw Şahsyýeti Täzeden Markalaşdyrmak

Kitap Teksti: Xphere, Rongxing markasy üçin döredilen korporatiw şahsyýet dizaýnydyr. Xphere ady, gülläp ösýän sfera manysyny berýän Hytaý markasynyň ady bolan Rongxing-den gelip çykýar. Şahsyýet, Hytaý adynyň manysyny iňlis ady bilen bir wizual dilde birleşdirýär. Nyşan ýyldyzyň şekillerinden ylham alýar we iňlis hem-de Hytaý logo nyşanlaryna gabat gelýän kesim ulanylýar. Batyrgaý reňkler we güýçli wizual elementler ýokary derejeli önüm liniýasyny öňe çykarýar. Çap edilen zatlarda mat we agyr kagyz ulanylýar, wizit kartoçkasy we minnetdarlyk kartoçkasy bolsa gabartma logo göterýär.

The Recognition

About the A' Design Award Demir Baýragy

Xphere Esasy Funksiýa: Korporatiw Şahsyýeti Täzeden Markalaşdyrmak A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Xphere Esasy Funksiýa: Korporatiw Şahsyýeti Täzeden Markalaşdyrmak uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Xphere Esasy Funksiýa: Korporatiw Şahsyýeti Täzeden Markalaşdyrmak jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang