Firefly Songling Volunteer Brend Şahsyýeti by Jiayi Lu and Li Peng

Firefly Songling Volunteer Brend Şahsyýeti by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Firefly Songling Volunteer Brend Şahsyýeti

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

A' Design Award Bürünç Baýragy Winner in Grafika Category

10,707
Verified Award Winner
Verify Award Status for #123132

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Firefly Songling Volunteer Brend Şahsyýeti

Kitap Teksti: Firefly Songling Meýletinçisi, Hytaýyň Suçjou şäheriniň Wujiang etrabynyň Songling kiçi etrabyndaky meýletin hyzmat guramasy üçin döredilen brend şahsyýetidir. Logotip, ýerli ekologiki gurşawa we sessiz tagalla arkaly yşyk saçýan meýletinçilere salgylanýan, ganatlaryny açan hoşroý serçäniň (firefly) keşbine esaslanýar. Ýönekeý we döwrebap görnüş ýaş nesli özüne çekmek maksady bilen döredildi. Şahsyýet, hünärment çap ediş, keşde we gyzgyn möhürleme arkaly ulanylýar. Dizaýn, köp toparyň meňzeş nyşanlary ulanýan bu ugurda meýletinçiler toparyna aýratyn keşp berýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Firefly Songling Volunteer Brend Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Firefly Songling Volunteer Brend Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Firefly Songling Volunteer Brend Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags: Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology: Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge: Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research: Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration: The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration: The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents: Copyrights belong to SoFeng Design, 2020.
Team Members: Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits: Photographer / Jiayi Lu