Kairi Murakami Marka Şahsyýetiniň Täzeden Dizaýny by Daisuke Kobayashi

Kairi Murakami Marka Şahsyýetiniň Täzeden Dizaýny by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Kairi Murakami Marka Şahsyýetiniň Täzeden Dizaýny

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #125764

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kairi Murakami Marka Şahsyýetiniň Täzeden Dizaýny

Kairi Murakami, Ýaponiýanyň Nagasaki welaýatyndaky Iki adasynda ýerleşýän myhmanhana üçin döredilen marka şahsyýetiniň täzeden dizaýnydyr. Nyşan, myhmanhananyň adynda hem duş gelýän we şekili ýeke bir gorizontal çyzykdan ybarat bolan "Iti" kanjisine esaslanýar. Bu çyzyk şeýle-de myhmanlaryň gelende görýän ilkinji manzarasy bolan Ýunomoto aýlagynyň görnüşini ýatladýar. Logotip göni çyzyklardan we tegeleklerden düzülip, güýçli we ýadyňda galyjy landşafty beýan edýär. Reňklerde agşamky gün ýaşyşyny ýatladýan öwüşginler ulanylýar. Bu şahsyýet zal belgilerine, wizit kartlaryna we firma bloguna ulanylyp, myhmanhanany ikinji öý hökmünde görkezýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Kairi Murakami Marka Şahsyýetiniň Täzeden Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Kairi Murakami Marka Şahsyýetiniň Täzeden Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Kairi Murakami Marka Şahsyýetiniň Täzeden Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi