City Ambassadors School Tipografiki Marka Şahsyýeti by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
KümüşGrafika· 2022
City Ambassadors School Tipografiki Marka Şahsyýeti
Client: Tanya Dunaeva
A' Design Award Kümüş Baýragy Winner in Grafika Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Tipografiki Marka Şahsyýeti
Gyzykly hekaýalar köne köçeleriň her öwrüminiň aňyrsynda gizlenýär we şäheri tanalýan nyşanlaryň iň az toplumy bilen baglanyşdyrmak mümkin däl. Şäheri öwrenip ýörkä, geljekki ilçi okuwçynyň mekdepde başlangyç tapyşy ýaly, ony täzeden açýar. Şahsyýetiň döredilmegi üçin tipografiki eklektizm ýörelgesine esaslanýan tipografiki çözgüt saýlandy: Köne Milli ýazuw, awangard sungat işgärleriniň ýazgyly ýazgylary we tanalýan şriftleri bilen kesişdi. Reňk shemasy lakoniki-açyk gyzyl.
The Recognition
About the A' Design Award Kümüş Baýragy
City Ambassadors School Tipografiki Marka Şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. City Ambassadors School Tipografiki Marka Şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. City Ambassadors School Tipografiki Marka Şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
