Tsubasa.Y Brend Integrasiýasy by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
KümüşGrafika· 2022
Tsubasa.Y Brend Integrasiýasy
by Siwei Lai
Client: Tsubasa.y
A' Design Award Kümüş Baýragy Winner in Grafika Category
Verified Award Winner
Verify Award Status for #127809The Design
About Tsubasa.Y Brend Integrasiýasy
Tsubasa.Y dürli döwürleriň eşikleriniň toplumynda, dürli şahsyýetiň özboluşly stilini gözleýän, hemişe synag edip we birleşdirip, bu nesliň öň hiç wagt eşidmedik moda owazyny döredýän vintage saýlama dükanydyr. Tsubasa (ganat) ady ýaly, gadymy özüne çekijiligi dürli eşikleriň dokumasy we hekaýasy arasynda uçmagyna ýolbaşçylyk edýär. Bu taslama dükanyň brendiniň keşbini, gaplamak we çap dizaýnyny öz içine alýar.
The Recognition
About the A' Design Award Kümüş Baýragy
Tsubasa.Y Brend Integrasiýasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Tsubasa.Y Brend Integrasiýasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Tsubasa.Y Brend Integrasiýasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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