Altyn Bilim · 2022
Science is O2 Mekdep okuw kitaby
by Jaehun Kim
- A' Design Award Altyn Baýragy 2022 in Bilim
- CLIENT: Visang
- Estimated Number of Design Views: 110,470
- Verification code 45FC1906D7 · Verify this award
Colors
About Science is O2 Mekdep okuw kitaby
Science is O2 — başlangyç, orta we ýokary synp okuwçylary üçin niýetlenen mekdep tebigy bilimler okuw kitaplarynyň tapgyrydyr. Her sahabyň ýüzünde okuw kitaby baradaky maglumatlara, mahabatlara we ylmy wideolara baglanýan açar şekilli QR kody ýerleşdirilendir. Kitaplaryň içinde esasy elementleriň gapdalynda goşmaça QR kodlary ýerleşdirilip, tejribe wideolaryna we goşmaça soraglara elýeterlilik üpjün edilýär. Mat örtük, epoksi grafikalar we ýalpyldawuk bezegler janly, ýarym üç ölçegli täsir döredýär. Burçlar has howpsuz ulanmak üçin tegelenendir we sanly baglanyşyklar okuwy çap edilen sahypanyň çäginden daşyna giňeldýär.
About the A' Design Award Altyn Baýragy
Science is O2 Mekdep okuw kitaby A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Science is O2 Mekdep okuw kitaby deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Science is O2 Mekdep okuw kitaby güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Press Kit
- Unique Properties
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensions & Packaging
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tags
- workbook, science, O2, QR Code
- Production Technology
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Design Challenge
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Research
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Project Duration
- Launched in Korea in September 2021
- Operation Flow
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Image Credits
- Visang Creative Design Lab, 20121
